The T and L Diaries

MADE FOR MORNINGS LIKE THESE

Bringing a little Costa moment into everyday life at home.

Our content celebrates the routines that can easily pass us by.

We turn them into something worth slowing down for.

Coffee already plays a natural role within our morning routines, weekend resets and home content, creating an opportunity for Costa Coffee to become part of a story our audience already recognises.

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THE CREATIVE VISION

Familiar coffee. Beautiful everyday moments.

For The T & L Diaries, a Costa at Home collaboration wouldn’t begin with the product.

It would begin with the moment.

Morning light coming through the kitchen.

The sound of the coffee machine.

Two mugs waiting on the worktop.

Breakfast being prepared.

A book left open on the sofa.

And that first sip before the day properly starts.

Through warm, cinematic videography and intimate lifestyle photography, we’d position Costa as part of the little rituals that make being at home feel special.

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CONTENT WE’D LOVE TO CREATE

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FROM COFFEE SHOP TO OUR KITCHEN

Recreating our favourite coffee moments at home.

One recurring content concept we’d love to explore is bringing some of the fun of ordering a favourite coffee into our own kitchen.

From recreating familiar coffee-shop favourites to trying something new together, each episode could turn the process of making coffee at home into part of the entertainment.

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A YEAR OF COSTA MOMENTS

The ritual stays. The season changes.

Coffee is one of those rare products that naturally follows our content throughout the entire year.

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MORE THAN ONE MORNING

Building a recognisable coffee ritual.

Building Costa into a recognisable part of our world.

We believe the strongest creator partnerships are built through familiarity.

Rather than introducing Costa for one sponsored Reel and never seeing it again, we’d love the opportunity to build a longer story around the brand.

One where our audience begins to associate Costa with the moments they already come to The T & L Diaries for.

This creates the opportunity for:

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WHY THE T & L DIARIES?

COFFEE ALREADY BELONGS HERE

Coffee isn’t something we’d need to introduce purely for a partnership. It’s already woven throughout our everyday content.

A Couple Perspective Two people, two routines and potentially two completely different coffee orders give us a playful creative angle beyond traditional solo coffee content.

Story Before Advertising Our approach places products within a wider lifestyle story, helping branded content retain the warmth and familiarity of our organic content.

A Home Made For Slow Moments Our cosy cottage-style home gives Costa at Home a warm, tactile setting for morning, seasonal and lifestyle storytelling.

CONTENT THAT EVOLVES WITH THE SEASONS

Our audience follows the changing rhythms of our home throughout the year, creating natural opportunities for Costa to move with us from iced summer mornings into autumn, Christmas and beyond.

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LET’S MAKE EVERYDAY COFFEE WORTH SLOWING DOWN FOR

We’d love to explore how Costa Coffee could become part of the everyday moments our audience already shares with us.

From the first coffee of the morning to weekend dates, fresh-sheet Fridays and the first cosy morning of autumn, we’d love to create content that feels unmistakably Costa — and unmistakably The T & L Diaries.

Romanticising the everyday, one coffee at a time.