Dunelm x The T & L Diaries
THE FIRST AUTUMN RESET
Welcoming the cosiest season back home.
There’s always that first morning when autumn suddenly feels like it’s arrived.
The air is a little cooler. The mornings are slower. The blankets come back out, candles are lit again, and home becomes somewhere you want to spend just a little more time.
For The T & L Diaries, autumn isn’t simply a season we decorate for. It changes the way we live at home.
Together with Dunelm, we’d capture that very first autumn reset — transforming our cottage room by room and bringing our audience along for the beginning of our favourite season.
The Campaign
The First Autumn Reset
Our seasonal home content is centred around the small rituals that make everyday life feel special.
And autumn is when those rituals really come alive.
For this campaign, we’d document the first proper autumn reset of our home — swapping lighter summer pieces for warmer textures, introducing autumnal colours, refreshing our bedroom and adding those little details that make you realise:
autumn is officially here.
Dunelm wouldn’t simply feature within the finished rooms.
The transformation becomes the story.
The Vision
*images created and designed by me*
The Hero Film
The First Autumn Reset 🍂
The film begins with summer.
Windows open.
Light bedding.
Bare surfaces.
The last coffee outside.
Then something changes.
A rainy morning.
Libby pulls a jumper from the wardrobe.
Coffee is made.
A box marked AUTUMN comes down.
And the reset begins.
Bedroom
Fresh autumn bedding.
Layered throws.
New cushions.
Warm bedside lighting.
Making the bed together.
Living Space
Summer cushions disappear.
Warmer textures arrive.
Candles return.
A cosy throw gets folded over the sofa.
Reading Corner
A blanket.
New cushion.
Lamp switched on.
Coffee placed beside a book.
Kitchen
Autumn mugs.
Seasonal flowers.
Freshly baked banana bread.
Coffee brewing.
And finally…
Libby & Troy curled up at home that evening.
Autumn has arrived.
Shopping for Autumn
Come Autumn Shopping With Us
The partnership doesn’t have to start at home.
It starts at Dunelm.
A lifestyle vlog following Troy & Libby choosing the pieces for their autumn reset.
Trolleys.
Comparing cushions.
Troy inevitably holding something Libby has added to the trolley.
Choosing bedding.
Finding the perfect autumn mug.
“We only came in for bedding…”
Then:
SHOP → HOME → TRANSFORMATION
NATURAL CONTENT INTEGRATIONS
Friday Reset
Fresh Dunelm bedding becomes part of Libby’s signature Friday ritual.
Natural integration:
Bedding · throws · cushions · bedroom accessories
Slow Autumn Morning
Wake up.
Make the bed.
Coffee.
Breakfast.
Read.
Get ready.
Natural integration:
Bedding · mugs · lighting · soft furnishings
Sunday Baking
Banana bread or something appropriately autumnal baking while the cottage feels cosy in the background.
Natural integration:
Bakeware · kitchen textiles · mugs · serveware.
Cosy Reading Afternoon
Rain against the window.
Fantasy book.
Coffee.
Blanket.
Natural integration:
Throws · cushions · lighting · side tables
Hosting Friends
Setting the table.
Cooking together.
Candles.
Drinks.
An evening at home.
Natural integration:
Tableware · glassware · linens · candles
Autumn Evening Routine
Curtains closed.
Lamps on.
Tea made.
Blankets out.
Film night.
Natural integration:
Lighting · throws · cushions · mugs
FROM ONE CAMPAIGN TO A SEASON
One Reset. A Season of Stories.
The First Autumn Reset introduces Dunelm into our home.
But the products continue appearing long after the initial campaign.
AUGUST / SEPTEMBER
🍂 The First Autumn Reset
Hero campaign
SEPTEMBER
☕ Slow Autumn Mornings
OCTOBER
🛏 Friday Resets
OCTOBER / NOVEMBER
🥧 Sunday Baking & Hosting
NOVEMBER
✨ Preparing for Christmas
DECEMBER
🎄 Christmas at the Cottage
Rather than disappearing after one sponsored post, Dunelm becomes part of the home our audience returns to throughout the season.
Featured Collection
The Autumn Bedroom
Bedding + throw
The Cosy Sofa
Cushions + blanket
The Reading Corner
Lamp + cushion
The Autumn Kitchen
Mugs + bakeware
The Dinner Table
Tableware + linens
The Finishing Touches
Candles + seasonal décor
WHY DUNELM x THE T & L DIARIES
Home Content That Feels Like Home
Our audience doesn’t simply see our home in dedicated interiors posts.
They live alongside us in it.
The bedroom appears during Friday resets.
The kitchen during morning coffee.
The reading nook during slow afternoons.
The dining table when friends come over.
This gives Dunelm the opportunity to exist naturally across an ongoing lifestyle narrative rather than within a single piece of advertising.
Our approach combines:
Cinematic storytelling
Beautiful, considered short-form video.
Relatable routines
Real moments our audience already recognises.
Seasonal inspiration
Highly saveable home and lifestyle content.
Long-term visibility
Products naturally reappearing throughout future content.
PARTNERSHIP OPPORTUNITIES
Hero Content
The First Autumn Reset
Cinematic Instagram Reel + TikTok
Supporting Content
Come Autumn Shopping With Us
Lifestyle/store Reel or TikTok
Social Storytelling
Instagram Stories documenting the shopping, transformation and finished spaces.
Photography
High-resolution lifestyle and interior photography.
Ongoing Integration
Natural inclusion throughout subsequent autumn routines and home content.
Brand Content
Additional UGC assets available for Dunelm’s own organic and paid channels.
Let’s Welcome Autumn Home
Our favourite season has always been about the little things.
Fresh sheets.
Coffee on colder mornings.
Candles being lit earlier.
Baking on Sundays.
And creating a home you can’t wait to come back to.
We’d love to welcome autumn home with Dunelm.
Libby & Troy
The T & L Diaries
Email: Ourcontent@thetandldiaries.co.uk
Instagram/TikTok:
The T and L Diaries 