M&S × THE T & L DIARIES
The Autumn Escape Wardrobe
His style. Her style. One countryside escape.
An autumn fashion story following the outfits we pack, wear and live in during a night away together.
Yorkshire · September 2026
THE SETTING
Autumn, somewhere in Yorkshire.
On 15 September, we’re escaping to a secluded shepherd’s hut surrounded by the Yorkshire countryside for a night away together.
As summer gives way to autumn, it creates a beautiful setting for transitional dressing — layers, knitwear, denim, outerwear and those first pieces we find ourselves reaching for as the season begins to change.
We’d love to partner with M&S to turn the escape into a cinematic His & Hers autumn fashion story, following what we wear from home to countryside.
Countryside · Transitional Style · His & Hers · Life Together
THE BIG CONCEPT
THE CREATIVE CONCEPT
The Autumn Escape Wardrobe
One night away. Two wardrobes. A story told through the pieces we actually wear.
From choosing our outfits at home to arriving in the Yorkshire countryside, exploring our surroundings and slowing down at the shepherd’s hut, we’d showcase M&S fashion as part of the experience rather than separating the clothes from the life they’re designed for.
CHOOSE
Building our individual autumn looks at home and choosing what comes with us.
PACK
His wardrobe. Her wardrobe. The little differences in how we prepare for a night away.
WEAR
Arriving in Yorkshire and bringing our M&S looks to life against the countryside.
LIVE
Walking, exploring, grabbing a coffee and spending time together — capturing the clothes in real moments rather than simply modelling them.
HIS STYLE × HER STYLE
HER AUTUMN EDIT
Effortless layers for the first days of autumn.
Knitwear
Soft textures and easy layering.
Denim & tailoring
Relaxed shapes that move between everyday and elevated.
Outerwear
The piece that pulls the countryside look together.
Accessories
Boots, bag, jewellery and finishing details.
HIS AUTUMN EDIT
Relaxed menswear with an elevated edge.
Knitwear
Fine knits and autumn layering.
Denim & trousers
Versatile foundations for the weekend.
Outerwear
Overshirts, jackets and transitional layers.
Accessories
Footwear and understated finishing details.
BETTER TOGETHER
HIS STYLE. HER STYLE.
Better together.
Our wardrobes aren’t identical — and that’s what makes the story interesting.
As a couple-led lifestyle platform, we’re able to showcase womenswear and menswear within one cohesive narrative, styling individual looks that complement one another while retaining our own personalities.
HER PERSPECTIVE
Feminine · relaxed · considered
HIS PERSPECTIVE
Classic · effortless · understated
OUR STYLE
Warm · complementary · lived-in
THE M&S EDIT
THE PRODUCT OPPORTUNITY
An autumn wardrobe, styled our way.
M&S COLLECTION
Everyday pieces that become part of the escape.
AUTOGRAPH
Elevated fabrics, contemporary silhouettes and premium wardrobe staples.
PER UNA
Feminine pieces with personality for Libby’s edit.
Final product selection can be tailored around M&S’s AW26 campaign and collection priorities.
VISUAL DIRECTION
AUTUMNAL PALETTE
Chocolate · burgundy · olive · oatmeal · denim
BRITISH COUNTRYSIDE
Rolling landscape · natural textures · September light
REAL MOMENTS
Walking · talking · travelling · coffee · life together
CONTENT OPPORTUNITY
ONE ESCAPE. TWO WARDROBES. MULTIPLE STORIES.
HERO SHORT-FORM FILM
A cinematic His & Hers fashion Reel following our outfits from getting ready at home to wearing them throughout our countryside escape.
STYLE-LED SHORT FORM
Additional outfit-focused content exploring our individual looks and how we’ve styled the pieces.
LIFESTYLE PHOTOGRAPHY
Editorial couple and individual imagery captured naturally throughout the countryside setting.
SOCIAL STORYTELLING
Supporting Stories highlighting pieces, outfit details and behind-the-scenes moments.
Final deliverables, usage and content package can be tailored around M&S’s campaign objectives.
WHY M&S × T&L
TWO AUDIENCES. ONE STORY.
Our couple-led format naturally allows womenswear and menswear to coexist within the same piece of content.
STYLE IN REAL LIFE
Rather than modelling outfits against a blank backdrop, we capture fashion within aspirational but relatable experiences.
STORY-LED PERFORMANCE
Our strongest content brings audiences into an experience, allowing products to become part of a wider narrative.
1.4M+
Organic views across a recent lifestyle series
16K+
Instagram community
UK + USA
Growing international audience
ABOUT T&L
THE T & L DIARIES
Life, styled together.
Created by Libby & Troy, The T & L Diaries is a couple lifestyle platform sharing cinematic stories around home, travel, style, food and the everyday rituals of life together.
HOME · TRAVEL · STYLE · SEASONAL LIVING · LIFE TOGETHER
M&S × THE T & L DIARIES
Let’s step into autumn together.
The Autumn Escape Wardrobe
Yorkshire · 15 September 2026
(Available to shoot: 15–16 September 2026)
email – ourcontent@thetandldiaries.co.uk
The T and L Diaries 