STARBUCKS® AT HOME × THE T & L DIARIES
Making everyday coffee moments feel a little more special.
Slow mornings · Coffee rituals · Cosy living · Everyday moments
Coffee is already part of the rhythm of our home.
From that first cup on a slow morning to coffee and a book, weekend baking or a little date at home, it’s one of those small everyday rituals we naturally return to.
We’d love to bring Starbucks® at Home into those moments through warm, story-led content that feels less like an advert and more like a genuine glimpse into life at The T & L Diaries.
THE EVERYDAY COFFEE RITUAL
Coffee isn’t an addition to our content. It’s already part of it.
Our audience regularly sees coffee woven throughout our morning routines, home vlogs and slower moments together.
That creates an opportunity for Starbucks® at Home to become part of an existing ritual rather than something introduced purely for a campaign.
Slow Mornings Coffee made at home, breakfast together and nowhere to rush to.
Little Moments Together Two coffees, a catch-up and turning an ordinary morning into a little date.
Cosy Home Rituals Fresh sheets, a good book, Sunday baking and the coffee that comes with them.
A NATURAL FIT FOR OUR WORLD
Our content is centred around romanticising the everyday — finding something worth enjoying in the routines and rituals that happen again and again.
And few rituals are quite as familiar as making the first coffee of the day.
We see Starbucks® at Home naturally living within our world through:
Morning routines
The first coffee of the day as part of our signature slow morning storytelling.
Friday resets
Fresh bedding, a reset home, breakfast and coffee before starting the weekend.
Coffee & a chapter
A quiet coffee alongside Libby’s current read.
His & hers coffee
Showing our different coffee preferences and the ritual of making them together.
Sunday baking
Something homemade in the oven and Starbucks® coffee waiting alongside it.
Little dates at home
Recreating the feeling of going out for coffee without having to leave home.
THE CREATIVE VISION
Coffee worth slowing down for.
We’d capture Starbucks® at Home through the warm, cinematic visual language already associated with The T & L Diaries.
Warm & Tactile Morning light · Linen · Stone · Wood · Ceramics · Cosy textures
Close-Up Details Coffee pouring · Capsules · Steam · Milk swirling · Hands around mugs · Breakfast being made
Lived-In Storytelling Unmade mornings · Books left open · Breakfast for two · Weekend baking · Conversations over coffee
The product remains clearly visible while still feeling naturally at home within the story.
CONTENT WE’D LOVE TO CREATE
01 — OUR SLOW MORNING COFFEE RITUAL
The idea
A cinematic morning vlog following the first moments of our day together — waking up, making the bed, heading into the kitchen and making our Starbucks® coffees before sitting down for breakfast.
Natural integration
Starbucks® becomes the thread connecting the morning rather than a standalone product demonstration.
Perfect for
Reels · TikTok · Stories · Lifestyle photography
02 — HIS & HERS STARBUCKS®
The idea
The same morning, two completely different coffee orders.
A playful couple-led concept showing each of us choosing our favourite Starbucks® coffee and making it exactly how we like it.
Natural integration
An opportunity to feature multiple coffees or roasts while leaning into the couple dynamic at the heart of our content.
Perfect for
Reels · TikTok · Stories
03 — COFFEE & A CHAPTER
The idea
A slower piece of content centred around one of Libby’s favourite rituals: making a coffee, getting comfortable and disappearing into a book for a little while.
Natural integration
Beautiful close-ups of the coffee-making process transition naturally into a cosy reading moment at home.
Perfect for
Reels · Photography · Stories
04 — A LITTLE COFFEE DATE AT HOME
The idea
Turning an ordinary weekend morning into something a little more special.
Fresh pastries, our favourite Starbucks® coffees, music playing and time together at home.
Natural integration
Positions Starbucks® at Home as part of creating a coffee-shop-inspired moment without needing to go anywhere.
Perfect for
Reels · TikTok · Carousel · Stories
SEASONAL STORYTELLING
One coffee ritual. A whole year of stories.
Rather than seeing Starbucks® at Home as a one-off integration, we see the opportunity for the brand to move naturally through the seasons with us.
AUTUMN
The first cosy coffee of the season
Slow autumn mornings · Homemade seasonal drinks · Sunday baking · Rainy reading days · Autumn home resets
CHRISTMAS
Coffee before the Christmas chaos
Decorating the tree · Christmas morning · Festive baking · Wrapping presents · Hosting friends · Slow December weekends
WINTER
Making staying in feel special
Cosy morning routines · Weekend breakfasts · Reading mornings · Reset days · Coffee dates at home
SPRING & SUMMER
The morning coffee ritual, made lighter
Iced coffees · Breakfast outside · Weekend mornings · Travel preparation · Coffee before heading out for the day
BEYOND THE CAMPAIGN
Building a recognisable coffee ritual.
The strongest partnerships in our content are the ones that become part of the story beyond a single sponsored post.
We’d love to develop Starbucks® at Home into a recognisable recurring part of life at The T & L Diaries — appearing naturally within morning vlogs, seasonal routines, recipes, hosting moments and everyday life together.
This creates the opportunity for:
Seasonal campaigns
Autumn · Christmas · New Year · Spring · Summer
Product launches
New coffees · Flavours · Formats · At-home innovations
Always-on storytelling
Natural appearances between larger campaign moments
Multi-platform content
Instagram · TikTok · YouTube · Photography · UGC
WHY THE T & L DIARIES?
Story-first Content We build products into a wider lifestyle story rather than interrupting the story to advertise them.
An Existing Coffee Ritual Coffee already appears organically throughout our content, creating an authentic foundation for a partnership.
Couple-Led Creativity Our his-and-hers perspective gives us opportunities to tell coffee stories around different tastes, routines and shared moments.
A Distinctive Home Setting Our cosy cottage-style home provides a warm, recognisable backdrop for premium at-home coffee content.
Seasonal Storytelling From the first autumn morning to Christmas breakfast, we create content around the moments audiences look forward to every year.
LET’S MAKE COFFEE PART OF THE STORY
We’d love to explore how Starbucks® at Home could become part of the everyday rituals our audience already knows us for.
From the first coffee of the morning to slow weekends, seasonal traditions and little dates at home, we’d love to create content that makes audiences want to recreate the moment for themselves.
The T & L Diaries
Romanticising the everyday, one coffee at a time.
The T and L Diaries 