THE WHITE COMPANY × THE T & L DIARIES
The Moments That Make Christmas
Home · Traditions · Togetherness
An intimate Christmas story celebrating the little rituals that make the season feel special.
Christmas 2026
THE IDEA
THE CAMPAIGN
Christmas isn’t one big moment.
It’s the first candle we light as the evenings get darker. Decorating the house together. Fresh sheets before Christmas. Wrapping presents with something warm to drink. The quiet evening after everything is done.
And the slow morning we’ve been waiting all year for.
This Christmas, we’d love to partner with The White Company to tell a story around those moments — naturally weaving beautiful pieces for the home, fragrance, gifting and comfort into the traditions that make Christmas feel like Christmas.
Not simply decorating for Christmas.
Living in it.
THE STORY
PREPARE
The anticipation.
Bringing the decorations down. Fresh bedding. Styling the home. Lighting the first Christmas candle.
DECORATE
The transformation.
Greenery. Tree lights. Fireplace. Little details. Fragrance filling the room.
GATHER
The moments together.
Setting the table. Drinks. Food. Conversation. Gifts waiting beneath the tree.
UNWIND
When everything goes quiet.
Cosy layers. Candlelight. Sofa. Christmas film. Coffee or hot chocolate.
WAKE
Christmas morning.
PJs. Fresh bedding. Coffee. Presents. Those first quiet moments together.
THE WHITE COMPANY AT HOME
Made for the moments in between.
The White Company already moves naturally through many of the rituals we share at Christmas — allowing the products to become part of the story rather than additions to it.
HOME & DECOR
The backdrop to Christmas.
Decorations · throws · cushions · tableware · finishing touches
SCENT
The feeling of Christmas.
Candles · diffusers · seasonal fragrance
COMFORT
The quiet moments.
Bedding · robes · nightwear · slippers
GIFTING
Something thoughtful.
Fragrance sets · hampers · home gifts · little luxuries
ONE HOME. A WHOLE SEASON.
One home. A whole season of stories.
Rather than capturing Christmas through a single piece of content, we’d love to explore a series of story-led moments throughout the festive season — allowing The White Company to appear naturally as our home transitions from autumn into Christmas.
CHAPTER ONE
The Christmas Transformation
Decorating your home together.
CHAPTER TWO
A Cosy December Evening
Candlelight, comfort and slowing down.
CHAPTER THREE
The Christmas Eve Reset
Fresh bedding, PJs, wrapping the final presents.
CHAPTER FOUR
Christmas Morning
Coffee, gifts and a slow start together.
THE VISUAL WORLD
WARM NEUTRALS
White · oatmeal · evergreen · champagne · warm wood
SOFT LIGHT
Candles · fairy lights · winter mornings · firelight
NATURAL TEXTURES
Linen · wool · greenery · glass · ceramic
LIVED-IN LUXURY
Coffee cups · books · blankets · presents · little imperfections
THE CONTENT OPPORTUNITY
BUILT AROUND YOUR CHRISTMAS PRIORITIES
Depending on The White Company’s seasonal objectives, the concept could be developed across:
HERO SHORT-FORM FILM
Cinematic Christmas storytelling built around one of the campaign chapters.
RECURRING REELS
A series following different festive rituals throughout November and December.
LIFESTYLE PHOTOGRAPHY
Warm editorial assets showcasing products naturally within our home.
SOCIAL STORYTELLING
Stories around decorating, gifting, fragrance and everyday Christmas moments.
Deliverables, usage and campaign structure can be tailored around The White Company’s Christmas 2026 priorities.
WHY THE T&L DIARIES
Christmas already lives here.
Seasonal living sits at the heart of The T & L Diaries. Our audience joins us as our home changes throughout the year — from the first signs of autumn through to decorating for Christmas and the traditions that follow.
A partnership with The White Company would therefore become part of an existing story our audience already expects from us.
1.4M+
Recent lifestyle-series views
16K+
Instagram community
UK + USA
Growing international audience
BEYOND CHRISTMAS
Made for everyday rituals, too.
WINTER
Slow mornings · bedding · fragrance · loungewear
SPRING
Bedroom resets · fresh fragrance · home styling
SUMMER
Hosting · outdoor living · lighter interiors
AUTUMN
Cosy resets · candles · bedding · seasonal home
We’d love Christmas to be the beginning of a wider relationship between The White Company and The T & L Diaries.
ABOUT TROY & LIBBY
THE T & L DIARIES
Romanticising life at home, together.
Created by Libby & Troy, The T & L Diaries is a couple lifestyle platform sharing cinematic stories around home, travel, seasonal living and the little rituals that make everyday life special.
HOME · SEASONAL LIVING · TRAVEL · FOOD · LIFE TOGETHER
THE WHITE COMPANY × THE T & L DIARIES
Let’s make Christmas feel like Christmas.
The Moments That Make Christmas
Christmas 2026
email – ourcontent@thetandldiaries.co.uk
The T and L Diaries 