The Story
Rob Royd Farm had recently launched its shepherd’s huts and wanted to begin building a strong social media presence with content that authentically captured the experience.
As the first creators invited to stay, we captured the moments that make a countryside escape feel special—from arriving at the secluded hut and discovering its cosy interiors to slow mornings, outdoor moments and spending uninterrupted time together.
Rather than producing a traditional accommodation review, we allowed the experience to unfold naturally, helping potential guests imagine what their own stay could feel like.
Creative Approach
With the freedom to interpret the experience in our own style, we created a varied collection of cinematic video and still photography for Rob Royd Farm to use across its new social channels.
Through warm, atmospheric visuals, natural couple-led moments and carefully composed shots of the accommodation and surrounding countryside, we showcased both the thoughtful details of the shepherd’s hut and the feeling of escaping to somewhere peaceful.
The result was aspirational yet relatable content that remained true to our signature cosy storytelling style while introducing a newly launched destination to a wider audience.
Why It Worked
By focusing on how the stay felt—not simply how the accommodation looked—we created an emotional connection between the property and its potential guests.
The natural, experience-led approach gave Rob Royd Farm an authentic bank of video and photography while generating valuable awareness, reach and views during an important stage in the launch of its social media presence.
Industry
Boutique Accommodation & Rural Tourism
Deliverables
Instagram Reel, Carousel, Stories, Short-Form Video & Lifestyle Photography
Results
Strong Organic Reach · Valuable Video Views · Multi-Format Content Library · Increased Awareness for Newly Launched Social Channels
Client Feedback
“We recently launched our Shepherd’s Huts on our family farm and wanted to kick-start our social media presence by working with content creators who genuinely understood our vision.
Libby and Troy were the first creators to stay with us, producing a fantastic mix of video and stills. Their professionalism, creativity and approachable nature were so refreshing. We’re big believers in authenticity, so we gave them very little direction and simply trusted them to capture the experience in their own way.
We were absolutely delighted with the results. They delivered far more than we could have hoped for, and the reach and video views have been hugely appreciated as we build our new social channels.
We couldn’t recommend Libby and Troy highly enough. They’re two incredibly talented individuals who are clearly dedicated to getting it right—and they absolutely did just that!”
— Claire at Rob Royd Farm
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